About Bagel

We built this because
we ran these stores.

Bagel wasn't designed in a boardroom by people who had never seen a fuel dispenser. It was built by operators who lived the problem — and got tired of waiting for someone else to solve it.

Our Mission
Give every independent operator the operational infrastructure that only enterprise chains could afford.
"An all-in-one system that manages every aspect of a gas station or retail store — at a fair price, paid out the same night — doesn't appear to exist. So we built it."

The gas station and retail industry generates hundreds of billions in annual U.S. revenue. Most of it flows through operators running on legacy systems that haven't meaningfully changed in decades. Gilbarco, Verifone, NCR — these systems were built for a different era, cost a fortune to maintain, and still don't talk to each other cleanly. We think that's fixable.

Our Story
Built from the inside out.

The founding team at Bagel came from fuel retail and retail store operations. We didn't discover the problem through market research — we experienced it firsthand, every shift, for years.

We watched stores lose money to processor float — revenue sitting in someone else's account for a week while the operator scraped together cash to pay vendors. We dealt with dispenser controllers that needed a specialist to update a fuel price. We closed shifts by hand because the POS and the back office didn't talk to each other.

The more we looked, the more we realized the market had just accepted this. Legacy vendors had locked up the industry with expensive hardware and long contracts. Nobody had tried to build something better from scratch — something designed for the way these businesses actually operate today.

So we did. Bagel started as a working prototype built by the founding team — no outside engineers, no outsourced development. Just people who knew the problem building the solution they wished existed.

The core insight

Gas station operators weren't demanding better software. They had accepted the status quo. That's not a sign the problem isn't real — it's a sign the opportunity is enormous for anyone willing to build the right thing.

Why now

A new generation of fuel retail — Wawa, Buc-ee's, modern retail stores — is proving that customers respond to a better experience. Operators who modernize their systems first will capture that shift. The window is open.

Our unfair advantage

We are insiders. The gas station community is old-school and skeptical of outsiders. We have existing relationships with operators who will be our first customers — no cold outreach required.

What We Believe
The principles behind how we build.
01

Operators deserve better

Independent gas station and retail store owners work harder than most people realize. They deserve software that actually works — not enterprise garbage duct-taped together and sold at enterprise prices.

02

Your money is yours — tonight

Holding an operator's revenue for 3–7 days is not a technical requirement. It's a business model. We think the operator should see their money at the end of the day. Full stop.

03

Control comes from visibility

You can't manage what you can't see. Every part of Bagel is designed to make the invisible visible — inventory, margins, employee behavior, pump activity, cash movements.

04

One system is better than five

Every vendor you add is another login, another support call, another monthly fee, and another gap where data doesn't flow. We're building one system that replaces all of them.

05

Reliability is non-negotiable

A POS that goes down during a rush is not a software problem — it's a business emergency. Every architecture decision we make is weighted by what happens when things go wrong.

06

Built to scale with you

Whether you run one location or twenty, the system should work the same way. Multi-location isn't a premium feature — it's the natural state of a growing operator, and we build for it from day one.

The Team
Built by operators, for operators.

The founding team brings direct experience running fuel retail and retail store operations — which means we understand the customer because we were the customer.

F1

Founder — Operations

CEO & Co-Founder

Deep background in fuel retail and retail store operations. Has run and managed gas station locations firsthand — understands the daily pain points, vendor relationships, and operator economics from the inside.

Knows the customer. Has the industry relationships to open doors on day one.
F2

Founder — Technology

CTO & Co-Founder

Built the working software prototype. Brings technical depth across POS systems, cloud infrastructure, payment integrations, and inventory architecture — all developed with direct operator input from the start.

Prototype is live. Not a concept deck — working software exists today.
F3

Founder — Industry

Co-Founder

Additional fuel retail and retail store operational experience. Deep knowledge of how independent station owners think, buy, and make decisions — critical for sales strategy, product design, and operator trust.

The industry doesn't trust outsiders. We are insiders.
Where We Are
Working prototype. Raising to launch.
Complete
Done

Software prototype & core platform

Full POS, back office, fuel management, inventory engine, and Bagel Shield built and running on demo hardware. All core modules functional.

Raising Now
In Progress

Seed round — hardware, licensing & first customers

Developing production-ready POS terminal hardware and Bagel Shield camera kit. Completing payment facilitator licensing for direct credit card processing. Finishing forecourt controller integration with our manufacturing partner.

Pilot launch & market expansion

Deploy to 5–10 stations via existing operator relationships. Build case studies and prove unit economics. Raise Series A on MRR and processing volume.

Interested in partnering, investing, or piloting Bagel?

We're actively talking to strategic investors, industry partners, and operators ready to be among the first to run on Bagel.

Get in Touch See the Platform